SCOPE
HiPP, a global leader in organic baby and toddler food, wanted to promote its ready-to-eat organic meals as a healthy, balanced option for busy parents. The focus was on the Fine Vegetables & Rice with Veal (220g) and Vegetable Rice with Chicken (125g) recipes—products designed to provide children with wholesome nutrition in convenient portions. Summercliff was tasked with creating an influencer activation that would showcase HiPP as both nutritious and practical.
STRATEGY
We partnered with Michaella Theo, a parenting influencer who shares authentic family moments. The strategy was to highlight HiPP’s meals as trustworthy, organic, and baby-approved, while showing how they fit seamlessly into her daily parenting routine.
IMPLEMENTATION
Michaella featured HiPP Fine Vegetables & Rice with Veal and Vegetable Rice with Chicken, spotlighting their organic certification, natural ingredients, and no added sugar or preservatives.
The content emphasized how easy and quick the meals are to prepare, helping parents save time while still giving their children nutritious food.
Storytelling framed HiPP as the go-to choice for balanced nutrition, showing her child enjoying the meals with joy and satisfaction.
RESULTS
High Relatability – Parents connected with Michaella’s authentic family routine.
Product Awareness – Reinforced HiPP ready meals as a healthy, convenient solution for busy days.
Trust Building – Michaella’s endorsement built credibility for HiPP’s organic promise.
Brand Strengthening – Positioned HiPP as more than baby food: a partner in daily parenting.
By turning a mealtime moment into a story of nutrition and ease, HiPP and Michaella Theo showcased how organic ready meals can make life simpler for parents—while keeping kids happy and healthy.
