Challenge:
Mega Electric wanted to amplify its Black Friday promotions and drive online sales through an engaging, high-impact PR activation. The goal was to generate buzz, increase brand visibility, and showcase the seamless shopping experience through a real-time influencer campaign.
Strategy:
Our approach was to leverage authentic influencer content to build credibility and excitement around Mega Electric’s Black Friday Mega Offers. Instead of a traditional ad push, we collaborated with select influencers who aligned with Mega Electric’s brand and audience demographics.
Identified and partnered with relevant influencers in the tech and lifestyle space.
Developed a campaign narrative centered around the ease of ordering Mega Electric products online during the Black Friday sale.
Created a compelling hook by having influencers document their shopping experience and unboxing in real time.
Implementation:
One of our key influencers created a high-energy, engaging TikTok Video and Instagram Reel showcasing their Black Friday purchase from Mega Electric. The video captured the entire customer journey—from browsing deals online, placing an order, to the unboxing experience. This real-time content drove authenticity and relatability.
Additionally, a few other influencers organically ordered Mega Electric products and shared their experiences, further amplifying the reach and reinforcing trust among their followers. The campaign was supported with:
Strategic hashtag placement and tagging for maximum discoverability.
Timely reposts and amplification across Mega Electric’s owned channels.
Engagement-driven CTAs to encourage followers to take advantage of the limited-time Black Friday deals.
Results:
The influencer-led activation successfully created buzz and drove measurable impact:
Thousands of organic impressions within the first 48 hours.
Increase in website traffic during the campaign window.
Boost in online sales compared to the previous Black Friday campaign.
High engagement rates.
By tapping into the power of influencer authenticity and real-time content, we transformed Mega Electric’s Black Friday sale into a high-engagement digital experience, proving that a well-executed PR activation can drive both awareness and sales.
Need a buzz-worthy campaign? Let’s make it happen.
