HiPP pr Activation

SCOPE

HiPP Cyprus, a leader in organic baby food, wanted to inspire parents to create nutritious, homemade meals using their products. The goal was to showcase HiPP’s high-quality organic ingredients in a way that felt practical, engaging, and accessible to real moms. Summercliff was brought in to develop an influencer activation that would combine education, inspiration, and authenticity.

STRATEGY

We partnered with Klelia Yiasemidou, a well-known influencer and mother, to create a simple yet delicious baby-friendly recipe using HiPP products. Instead of just promoting ready-made food, the campaign focused on empowering parents to get creative in the kitchen while ensuring their little ones get the best nutrition.

IMPLEMENTATION

• Klelia filmed a step-by-step recipe video, showing how she used HiPP organic ingredients to prepare a healthy, homemade meal for her baby.
• The content highlighted HiPP’s organic quality, natural flavors, and ease of use in everyday cooking.
• The recipe was shared across her social media channels, encouraging parents to try it and share their own creations.
• HiPP Cyprus amplified the activation by resharing the content, engaging with parents, and sparking conversations about baby nutrition.

RESULTS

High Engagement – Parents loved the recipe
Stronger Brand Connection – HiPP Cyprus was positioned as a brand that supports parents in making healthy, homemade choices for their babies.
Increased Awareness – The campaign reached a wide audience, reinforcing HiPP’s trust and credibility in baby nutrition.

By blending real-life parenting with creative meal ideas, HiPP Cyprus connected with moms in a way that was meaningful, useful, and inspiring.

Want to bring your brand to life with the right influencer collaboration? Let’s make it happen. 🚀