PERFECT U X Andrea Kyriakou

SCOPE

PERFECT U, a leader in high-quality cosmetics and beauty tools, wanted to showcase the performance and precision of its makeup products and brushes through an authentic, influencer-led activation. The goal? Highlight flawless application, professional results, and everyday versatility, all while engaging a beauty-savvy audience. Summercliff was brought in to craft an influencer collaboration that felt personal, credible, and visually stunning.

STRATEGY

We partnered with Andrea Kyriakou, a well-known influencer with a passion for beauty, to put PERFECT U’s cosmetics and brushes to the test. Rather than a simple product showcase, the focus was on a real, first-hand experience, demonstrating how the right tools and products can elevate any makeup routine.

IMPLEMENTATION

• Andrea filmed a get-ready-with-me-style video, using PERFECT U’s cosmetics and brushes to create a polished, everyday glam look.
• The content emphasized seamless blending, rich pigmentation, and professional-quality application, reinforcing the effectiveness of the products.
• Andrea shared her honest impressions and beauty tips, engaging her followers and encouraging them to try PERFECT U for themselves.
• The campaign was amplified through SoMe, posts, and a giveaway, where followers could win a selection of PERFECT U must-haves.

RESULTS

High Engagement – The video sparked enthusiastic conversations, with followers eager to try the products.
Stronger Brand Credibility – Andrea’s authentic approach reinforced PERFECT U as a trusted, high-performance beauty brand.
Boost in Product Awareness – The campaign successfully positioned PERFECT U’s cosmetics and brushes as essential tools for flawless makeup.

By combining influencer credibility with real product performance, PERFECT U strengthened its position as a must-have beauty brand for makeup lovers everywhere.

Want to turn your products into a beauty essential through powerful influencer storytelling? Let’s make it happen. 🚀