SCOPE
Ortis wanted to promote D-Toxis Balance, its natural detox solution, by showing how it helps people recover from periods of indulgence and low energy, like after the holidays. The goal was to frame detox as accessible, easy, and effective, targeting audiences looking to reset their bodies. Summercliff was tasked with creating an influencer-led activation that would be both educational and relatable.
STRATEGY
We partnered with Elena Mosfilioti, a well-known fitness coach and lifestyle creator. Her background in health and wellness made her the perfect ambassador to show how D-Toxis can complement an active lifestyle, helping people feel lighter, more energetic, and more balanced. The strategy was to use phased storytelling to mirror the detox routine itself, keeping followers engaged over two weeks and beyond.
IMPLEMENTATION
Story 1: Elena introduced D-Toxis, explained how to use it, and shared her expectations for the first week.
Stories 2 & 3: After one week, she updated followers on how she felt more energetic and lighter, introducing Phase 2 with two daily servings.
Story 4: She reflected on her positive results after 14 days and announced her plan to continue for 20 more days, positioning detox as a biannual wellness ritual.
Final Reel: Summarized her full detox journey with a personal testimonial, reinforcing authenticity and trust.
Call to Action: Followers were encouraged to purchase Ortis D-Toxis from pharmacies across Cyprus or online at evzeen.com.
RESULTS
High Engagement – The structured storytelling kept audiences following Elena’s journey across all phases.
Authenticity & Authority – As a fitness coach, Elena’s endorsement carried strong credibility with health-conscious audiences.
Positive Brand Positioning – D-Toxis was framed as not just a detox product, but a lifestyle habit for sustained wellness.
Conversion Potential – The direct “Order Now” links and pharmacy mentions drove traffic to both online and offline sales points.
By turning her personal wellness reset into a relatable story, Ortis and Elena Mosfilioti inspired audiences to embrace detox as part of a healthier, more energized lifestyle.
