SCOPE
The International Olive Council wanted to communicate the health benefits of extra virgin olive oil in a way that felt emotional, intelligent, and memorable. The challenge was to go beyond facts and nutrition tables, and instead create a story that connects science with everyday decision making. Summercliff was tasked with creating and promoting a video that speaks both literally and metaphorically to the heart and the mind, highlighting olive oil’s unique role in Mediterranean life and health.
STRATEGY
We built the concept around an inner dialogue between the heart and the mind. A universal moment where instinct and logic meet. By personifying both organs, we translated scientific benefits into simple, human language, allowing viewers to feel the message rather than just understand it. The tone was warm, Mediterranean, and confident, positioning olive oil as a conscious choice backed by both emotion and reason.
Influencer: [Name]
IMPLEMENTATION
We created a cinematic video built around a poetic Greek script, where the heart and the mind “speak” to each other.
The narrative highlighted flavor, health, antioxidants, and anti-inflammatory properties in a fluid, conversational rhythm.
Visual storytelling reinforced the duality concept, blending sensory food imagery with subtle references to wellbeing.
The video was promoted across digital channels, ensuring strong visibility and engagement among health-conscious and food-loving audiences.
RESULTS
Strong Emotional Engagement – The concept resonated deeply, prompting high completion rates and positive reactions.
Clear Message Delivery – Viewers clearly associated olive oil with both taste and long-term health benefits.
Stronger Brand Authority – The International Olive Council reinforced its role as a trusted voice linking tradition, science, and modern lifestyle.
By uniting heart and mind in one story, olive oil was positioned not just as an ingredient, but as a thoughtful life choice rooted in Mediterranean wisdom.
Ready to turn science into stories people feel? Let’s do it. 🌿
