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Summercliff creative marketing

Radio Equipment, Gamer

Deputy Ministry of Research Innovation and Digital Policy

Summercliff advertising agency

Safeguarding Frequencies with a Splash of Humor

The Department of Electronic Communications, under the Deputy Ministry of Research, Innovation, and Digital Policy, partnered with Summercliff to create a video ad emphasizing the importance of purchasing proper and safe online radio equipment. The challenge was to humorously portray the consequences of buying a game with radio frequency that lacked the essential CE indication, ensuring the safety of radio-electric equipment within the EU.


  • Develop an engaging video ad for the Department of Electronic Communications, focusing on the importance of safe radio equipment.
  • Illustrate the potential consequences of purchasing radio equipment without the CE indication.
  • Raise awareness about EU guidelines and safety regulations for electronic communications.


Summercliff's strategy for the Department's video ad aimed at blending humor with a critical safety message. The goal was to create an ad that not only showcased the potential pitfalls of buying radio equipment without the CE indication but also educated the audience on the importance of adhering to EU safety guidelines.


Summercliff crafted a humorous script illustrating the misadventures of someone who purchased a game online with radio frequency but lacked the necessary CE indication. The animated scenes humorously depicted the repercussions of unsafe equipment, all while subtly emphasizing the significance of the CE indication for ensuring safe electronic communications within the EU.

The Department's video ad not only effectively communicated the safety message but also resonated with the audience. The humorous approach made the safety message more engaging, effectively educating viewers about the potential risks associated with neglecting the CE indication for radio equipment. The campaign contributed to heightened awareness and consideration of safety regulations within the EU, particularly in the realm of electronic communications.

Summercliff's approach turned a crucial safety message into a humorous and impactful visual experience, effectively highlighting the consequences of overlooking the CE indication for radio equipment. The success of the video ad contributed to increased awareness and understanding of safety regulations among the audience of the Department of Electronic Communications, promoting a safer and more informed approach to online radio equipment purchases.


Animation & Post Production