Ministry of Commerce, Trademarks

The Ministry of Commerce, partnered with Summercliff to create a compelling video ad encouraging individuals to register their industrial designs and safeguard their intellectual property. The challenge was to weave an engaging narrative around a common item, like a cup, to emphasize the importance of patenting industrial designs through the European Union Intellectual Property Office.

OBJECTIVES

• Develop an impactful video ad for the Ministry of Commerce, urging the registration of industrial designs.
• Illustrate the journey of a common item, in this case, a cup, to emphasize the significance of intellectual property protection.
• Encourage viewers to consider patenting through the European Union Intellectual Property Office.

STRATEGY

Summercliff's strategy for the Ministry's ad centered around storytelling that engaged and informed. The goal was to create a narrative that not only illustrated the journey of a cup but also conveyed the necessity of industrial design protection for creators.

IMPLEMENTATION

The video showcased the cup's versatility, from holding different coffees to becoming a beloved part of daily life. The narrative then seamlessly transitioned to the importance of patenting industrial designs through the European Union Intellectual Property Office.

RESULTS

The ad not only effectively communicated the significance of industrial design protection but also resonated with the audience. The engaging storytelling and clear call-to-action prompted increased awareness and consideration among individuals looking to safeguard their creative endeavors.