To educate the public regarding the activities scheduled on World Environment Day and draw attention to the main event which was the Switching OFF the lights for one hour on a global level.
The strategy was to celebrate World Environment Day with a campaign that drew attention to one simple action. Turn off your lights for one hour to reduce energy consumption and help the environment. Within this scope, a video was created featuring local bird and animal life.
The video was published on YouTube and social media and viewed thousands of times. Our efforts were supported by a Google Display Network campaign that ran in parallel, and out-of-home advertising, such as billboards. These urged the public to take action on this day and created a buzz about climate changes.