SCOPE
The Ministry of Agriculture wanted a Christmas video that looked beyond the festive season and spoke about the future we grow together. The goal was to create and promote a warm, meaningful film that highlighted sustainability, agriculture, and our connection to land, nature, and life in Cyprus. Summercliff was tasked with delivering a story-led piece that felt poetic, hopeful, and widely relatable.
STRATEGY
We chose animation as a universal language. Through a handcrafted paper cut story, we told a gentle narrative about sharing tomorrow, seen through the eyes of a child. Multiple scenes unfolded to reveal farming landscapes, local flora and fauna, cultivated fields, and natural ecosystems, all symbolizing care, continuity, and responsibility across generations.
IMPLEMENTATION
Creation of an animated short film using a painterly 2D paper cut style.
A sequence of scenes showcasing nature, agriculture, wildlife, and rural life, unified by a soft Christmas atmosphere.
Warm light, layered textures, and handcrafted details reinforced authenticity and emotional depth.
The video was adapted and promoted across digital and social media channels to maximize seasonal reach.
RESULTS
Strong Engagement – High view-through rates and positive audience reactions.
Clear Storytelling – The message of shared responsibility for the future was understood without overt messaging.
Elevated Brand Perception – The Ministry was positioned as human, thoughtful, and deeply connected to nature and agriculture.
A Christmas story that reminded us all that tomorrow begins with what we protect today.
