On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
SCOPE
Summercliff created a video campaign that not only promotes Pahit Ice but also invokes a sense of nostalgia and joy, all while aligning with the brand's slogan, "Pahit Ice Makes Your Summer."
STRATEGY
Summercliff devised a visionary concept – transport the audience into a 3D wonderland inside an ice cream cup, where the sun always shines, and the vibes are perpetually retro. The campaign aimed to bring back the magic of carefree summer days, reminiscent of good old times.
The strategy involved incorporating vibrant colors, playful animations, and a hint of nostalgia, creating a visual feast for the viewers. The 3D world inside the ice cream cup became the canvas for portraying people enjoying the summer.
Message: "Pahit Ice Makes Your Summer" became the heartbeat of the campaign, intertwining the joy of relishing ice cream with the timeless memories of summer.
IMPLEMENTATTION
Utilizing cutting-edge animation and video production techniques, the team brought the 3D wonderland to life. Every frame was infused with the spirit of summer, from the sun-kissed landscapes to the joyful expressions on the characters' faces.
The campaign was strategically launched across various online platforms, and social media channels.
The video campaign not only resonated with the target audience but exceeded expectations in terms of engagement and brand recall.
In conclusion, Summercliff's creative prowess turned a simple video campaign into an immersive journey through time and taste, leaving audiences craving both the sweet flavors of Pahit Ice and the timeless joy of summer.
