On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Hellenic Bank engaged Summercliff to create a lively tutorial video for their mobile app's "Move Money" feature. The challenge was to illustrate the diverse aspects of fund transfers, from local account movements to international transactions, in a manner that was not just educational but also infused with humor and intelligence.
Objectives:
STRATEGY
Summercliff's strategy for the "Move Money" video focused on integrating comedy with intelligence. The aim was to create a video that not only demystified financial transactions but also entertained users with a touch of humor.
IMPLEMENTATION
Working closely with Hellenic Bank's financial experts, Summercliff crafted a script that combined financial insights with comedic elements. The video showcased the "Move Money" feature through entertaining scenarios, making financial transactions, from local transfers to tuition fee payments, not just informative but also amusing.
RESULTS
The tutorial video on "Move Money" not only simplified the complexities of financial transactions but also left users with a positive and memorable impression of the app. The infusion of humor and intelligence resonated well with the audience, leading to a more enjoyable exploration of the Hellenic Bank mobile app.
In conclusion, Summercliff's strategy turned financial transaction tutorials into an entertaining experience, presenting the app's features with a comedic touch. The success of the "Move Money" video contributed to the user-friendly reputation of the Hellenic Bank mobile app, maintaining the high standard set by the entire tutorial series.
