SCOPE
Water conservation is a pressing issue in Cyprus, yet daily water consumption often goes unnoticed. The Ministry of Agriculture, Rural Development and Environment, together with the KIOS Research and Innovation Center of Excellence of the University of Cyprus, developed Stagonometro, a digital application that helps households understand and calculate their everyday water use.
Summercliff was commissioned to bring this tool to life through a fun, animated video that would introduce the app in an engaging, approachable way.
STRATEGY
Rather than relying on statistics or warnings, we chose humor, exaggeration, and familiarity. The script focused on everyday household habits everyone recognizes, brushing teeth, laundry, watering the garden, bathing the dog, turning them into playful, slightly provocative questions.
This approach aimed to spark curiosity first, then naturally guide viewers toward using Stagonometro as a simple way to measure their water consumption.
IMPLEMENTATION
We created a lively, character-led animated video with expressive movement and a fast rhythm that matched the tone of the voice-over.
Each scene visualized a common water-use scenario, exaggerating the amount of water involved to make the impact instantly clear.
The animation style was modern, friendly, and easy to follow, ensuring the message felt informative but never preachy.
The video closed with a clear call to action, directing audiences to stagona.cy and positioning Stagonometro as a free, one-click tool for everyday use.
RESULTS
Increased Awareness: Viewers were encouraged to rethink routine habits and their hidden water cost.
High Engagement: The playful tone and relatable scenarios made the video easy to watch and remember.
Clear Understanding: Stagonometro was successfully communicated as a practical, easy-to-use digital solution.
Stronger Public Image: The campaign highlighted a modern, citizen-focused approach by the Ministry, while showcasing innovation developed by the University of Cyprus.
By turning ordinary routines into eye-opening moments, Stagonometro showed that real change starts with knowing what you use, one drop at a time. 💧
