People have the need to belong; in a group, in a team, in a club. Students are no exception.
Embarking on a new student life with all its ups and downs can be challenging. This campaign aimed at communicating Hellenic Bank's Student Pack product which was a pack with discounts, privileges, and special benefits just for students.
The creative idea featured various ways in which the priviledges of the Pack apply to real life.
All digital channels were employed. A series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a Landing Page were created.
The Facebook account of Hellenic Bank was hosted on our own propriety platform www.berry.social where all the magic happens!