Fire prevention is a matter of utmost importance on an island with the weather conditions and the temperature levels that characterize the Cypriot summer. The main aim of this campaign was to inform the public about the three main reasons that lead to disastrous fires due to the weather conditions in combination with the fodders that exist in abundance all over the island.
For this campaign we aimed strategically and highlighted the main reasons that people accidentally set fires. The three reasons were illustrated realistically.
One of the major challenges of this project was the intention to create a concept that would not have an intimidating or threatening character, despite dealing with the danger of fire. The whole idea was to deal with the concept of summer fires in an informative way.
Implementation included a TVC and radio advertisements, as well as billboards and social media.