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Summercliff creative marketing

Youth Club TV Ad

Hellenic Bank

Summercliff advertising agency
Banking
Financial Institutions

Dad, I'm going out!


Hellenic Bank logo

Parents often don't realize that their kids have grown up and they still see them as little ones.  

SCOPE

This campaign aimed at communicating Hellenic Bank's Youth Club product which Is a plan for teens with discounts, privileges, and special benefits just for students.

STRATEGY

The creative idea featured a parent's perception of his daughter's age.

IMPLEMENTATION

A TVC was created.

SPREAD

TV and Video Ads