Parents often don't realize that their kids have grown up and they still see them as little ones.
This campaign aimed at communicating Hellenic Bank's Youth Club product which Is a plan for teens with discounts, privileges, and special benefits just for students.
The creative idea featured a parent's perception of his daughter's age.
A TVC was created.
Brand: Hellenic Bank
Product: Youth Club
Released: February 2017
Category: TV Advert
Advertising Agency: Summercliff
Creative Director: Christina Constantinou
Visual Effects: Liasis Karasavvas
Post Production: Liasis Karasavvas
Art Director: Christina Nicolaou
Creative Team: Mary Pillakouri, Vasia Andreou
Production Company: Blue Cow
Director: Petros Charalambous
Producer: Yoryis Regginos
DOP: Sofronis Sofroniou