SCOPE
HiPP, a leader in organic baby and toddler nutrition, wanted to highlight its HiPP Noodles with sea fish and broccoli as a healthy, convenient meal option for children. The goal was to show parents that HiPP makes mealtime easy, fun, and nourishing, even outside the home. Summercliff was tasked with creating influencer-led content that combined family moments, lifestyle, and nutrition.
STRATEGY
We partnered with Elena Theodorou, a parenting influencer whose content captures authentic, joyful family routines. The strategy was to frame HiPP noodles as part of a playful, beach-day ritual, showing how the product fuels kids with energy while fitting naturally into real-life family moments.
IMPLEMENTATION
Elena created a lifestyle post featuring her child enjoying HiPP noodles after a morning of play, laughter, and a seaside bath.
The caption emphasized how HiPP noodles make lunch a favorite routine, providing both nutrition and convenience.
The visuals highlighted the fun of beach life, showing HiPP as the brand that keeps kids energized for more play and discovery.
RESULTS
Relatable Content – Parents connected with the playful beach-day routine and the ease of preparing HiPP meals.
Product Awareness – Highlighted HiPP noodles as a healthy and tasty meal option for children.
Emotional Resonance – Positioned HiPP as part of joyful family experiences filled with energy and smiles.
Lifestyle Fit – Reinforced HiPP as the trusted companion for families both at home and on-the-go.
By turning a beach day into a story of love, play, and nourishment, HiPP and Elena Theodorou showed how organic meals can make family moments even more memorable.
