SCOPE
GUM® wanted to highlight the SensiVital® range—toothpaste, mouthwash, and toothbrush—as the ultimate daily care solution for people with sensitive teeth. The goal was to show how tooth sensitivity can affect everyday life, while positioning SensiVital® as the product line that brings instant relief and long-term protection. Summercliff was tasked with developing an influencer activation that would make oral care feel personal, relatable, and essential.
STRATEGY
We partnered with Christa Theofanopoulou, a creator known for her authentic and lifestyle-driven content. The strategy was to show how simple pleasures—like drinking coffee, enjoying ice cream, or just breathing cold air—can be disrupted by sensitivity, and how SensiVital® restores comfort and confidence.
IMPLEMENTATION
Christa created an engaging reel, integrating the toothpaste, mouthwash, and toothbrush into her daily routine.
The content emphasized the key product benefits: immediate relief, enamel protection, alcohol-free freshness, and ultra-soft care for sensitive teeth.
The storytelling linked the products to everyday lifestyle moments, showing how they allow her to keep enjoying what she loves without discomfort.
Clear product visibility ensured that SensiVital® was positioned as a complete solution.
RESULTS
Strong Relatability – Followers connected with the real-life examples of sensitivity and the relief provided.
Product Awareness – Reinforced SensiVital® as more than one product—a full care system.
Trust & Authenticity – Christa’s approachable style made the message feel credible and actionable.
Conversion Potential – The lifestyle-driven integration encouraged audiences to seek out the SensiVital® range.
By turning a common dental issue into a relatable lifestyle story, GUM® SensiVital® and Christa Theofanopoulou highlighted how small changes in oral care can lead to big improvements in everyday comfort.
