SCOPE
Perfect U wanted to introduce Nikos Sculpture Rêverie Sensuel EDP 100ml, a unisex oriental-floral fragrance for both men and women. The goal was to highlight its shared scent identity while presenting it in a way that felt playful, modern, and relatable. Summercliff was tasked with creating an influencer-led campaign that communicated both the fragrance’s sophistication and its universal appeal.
STRATEGY
We partnered with Charis Papatheocharous, a charismatic creator whose natural sense of humor and authentic storytelling style made him the perfect fit. The campaign concept revolved around a lighthearted mini-sketch, playing with the idea that scent can spark chemistry and connection when shared by two people.
IMPLEMENTATION
Charis produced a mini video sketch where a girlfriend excitedly described her first date, noting every detail that impressed her—especially how amazing he smelled.
The twist: both she and her date were wearing the same fragrance.
With playful lines like “We wear the same perfume… so we must have the same taste… so we must be together,” the content highlighted the unisex nature of Rêverie Sensuel.
The caption reinforced the fragrance’s universal appeal and directed followers to purchase at Perfect U stores or online at perfectu.com.cy, with a direct product link.
The call to action encouraged couples to try Rêverie together or explore the wider Sculpture range.
RESULTS
High Engagement – The humorous, lighthearted story resonated strongly with Charis’ audience.
Clear Product Positioning – Successfully established Rêverie Sensuel as a true unisex fragrance.
Relatability & Shareability – The playful twist made the content highly engaging and memorable.
Conversion Potential – Direct purchase links made it easy for audiences to buy online or in-store.
By blending humor, romance, and lifestyle storytelling, Nikos Sculpture Rêverie Sensuel and Charis Papatheocharous turned a fragrance launch into a shared sensory experience.
