SCOPE
Aeliotis, together with Cyta, wanted to spotlight its Back-to-School Samsung smartphone promotion: buy any Samsung smartphone online and receive a free tablet worth €150 with number portability. The goal was to present the offer in a way that felt family-oriented, humorous, and relatable, while driving direct online orders. Summercliff was tasked with designing an influencer activation that combined entertainment with clear value messaging.
STRATEGY
We partnered with Despoina Demetriou, a creator known for her warm family storytelling and natural humor. The idea was to use family dynamics and everyday back-to-school moments as the hook, tying them directly to the Aeliotis and Cyta promotion. The approach made the offer feel less like an ad and more like authentic entertainment.
IMPLEMENTATION
Despoina delivered a fun, family-centered video that seamlessly integrated the Back-to-School offer.
The tone was light, humorous, and relatable, showing how technology upgrades can ease back-to-school stress.
The caption reinforced the key message: a free €150 tablet with any Samsung smartphone purchase online, valid with number portability to Cyta.
Brand positioning was strengthened with the memorable campaign line: “At Aeliotis… it’s different.”
RESULTS
High Engagement – The family humor resonated strongly with audiences.
Clear Value Communication – The Samsung + tablet offer was presented in a simple, memorable way.
Brand Synergy – The collaboration reinforced both Aeliotis and Cyta as partners in providing value to families.
Sales Push – The promotion encouraged direct online orders during the back-to-school period.
By blending family humor with a strong sales hook, Aeliotis, Cyta, and Despoina Demetriou turned a seasonal promotion into a relatable story that connected with both parents and kids.
