SCOPE
HiPP, a trusted brand in organic baby and toddler nutrition, wanted to highlight its 100% organic rice cereal as the perfect choice for parents seeking healthy, no-added-sugar options for their little ones. The goal was to showcase HiPP as both nutritious and convenient, while building trust with parents. Summercliff was tasked with creating an influencer activation that captured these qualities in a warm, authentic way.
STRATEGY
We partnered with Michaella Theodorou, a new mom whose lifestyle content naturally blends parenting and daily routines. The strategy focused on authentic storytelling: showing HiPP cereal as part of her baby’s everyday growth journey, while emphasizing its organic, no-added-sugar qualities.
IMPLEMENTATION
Michaella shared a heartfelt post featuring her son, Petros, enjoying HiPP organic rice cereal.
The content highlighted its ease of preparation, organic farming origins, and no added sugar.
The visuals and caption emphasized both nutrition and joy, with Petros’ enjoyment reinforcing trust and relatability.
RESULTS
Emotional Resonance – Parents connected with Michaella’s authentic story and her son’s love for the product.
Product Awareness – Clear focus on HiPP cereal’s organic, no-sugar qualities reinforced its positioning.
Trust Building – Michaella’s genuine parenting perspective made HiPP feel like the safe, reliable choice.
Brand Connection – Strengthened HiPP’s image as part of daily family routines that support healthy growth.
By turning a simple feeding moment into a story of love and nutrition, HiPP and Michaella Theodorou highlighted how organic choices can be both easy for parents and joyful for babies.
