PR Activation

SCOPE

SCANDIA, a well-established electronics brand, wanted to dominate the Black Friday conversation and drive a surge in online sales. They needed a PR activation that would create excitement, build credibility, and push consumers to take action fast. Summercliff was brought in to craft a high-impact influencer campaign that would deliver both awareness and conversions.

STRATEGY

Our approach was to make the shopping experience feel personal and urgent. We partnered with a key influencer who would showcase the ease and excitement of ordering SCANDIA products during the Black Friday sale. Instead of a typical promo, we designed a content strategy that focused on authenticity—real people making real purchases in real-time.

IMPLEMENTATION

• A well-known influencer created a high-energy, engaging Reel, walking their audience through the online shopping experience.
• Additional influencers participated by placing their own orders, reinforcing demand and trust.
• The content highlighted SCANDIA’s best Black Friday deals, the seamless purchasing process, and the thrill of getting top-tier electronics at unbeatable prices.
• SCANDIA amplified the influencer content through its own social media channels to maximize reach and impact.

RESULTS

Engagement – The influencer content sparked organic conversations and shares.
Sales Surge – The campaign drove a strong increase in online purchases during the sale period.
Brand Credibility – SCANDIA strengthened its reputation as a go-to destination for Black Friday electronics deals.

By turning a shopping moment into a social movement, we helped SCANDIA make Black Friday bigger than ever.

Looking to activate an influencer campaign that actually sells? Let’s chat. 🚀