CARATS x Andrea Taouxi

SCOPE

CARATS, a luxury jewelry brand known for its elegance and craftsmanship, wanted to highlight its collection as the perfect blend of sophistication and everyday wearability. The goal? Showcase how high-quality jewelry can elevate any look—effortlessly. Summercliff was tasked with creating an influencer activation that felt authentic, aspirational, and seamlessly integrated into daily life.

STRATEGY

We partnered with Andrea Taouxi, a style icon and influencer known for her chic yet effortless aesthetic. 

IMPLEMENTATION

• The content focused on close-up shots of the craftsmanship, highlighting the quality, sparkle, and detail of each piece.
• Audiences was engaged through SoMe, as they saw how the right jewelry can transform an outfit and boost confidence.
• CARATS amplified the activation with a social media campaign

RESULTS

Boost in Brand Perception – CARATS was positioned as the go-to brand for timeless, everyday luxury.
Increased Interest & Awareness – More followers discovered CARATS as a brand that blends elegance with modern-day wearability.

By blending luxury with real-life styling, CARATS proved that true elegance isn’t just for special occasions—it’s for every day.

Want to create an influencer campaign that shines? Let’s make it happen. ✨🚀