Carnival Makeup Magic

SCOPE

PERFECT U, a go-to brand for high-quality cosmetics, wanted to inspire beauty lovers ahead of Carnival season with fun, creative makeup looks. The goal? Showcase the versatility and vibrancy of PERFECT U products through engaging content that would encourage audiences to experiment with bold, playful styles. 

STRATEGY

We teamed up with several micro-influencers, to create a step-by-step Carnival makeup tutorial. Instead of a simple product showcase, we focused on delivering real, practical value—a look anyone could recreate at home using PERFECT U products. The chosen theme? A fierce, stunning cat-inspired makeup look among others.

IMPLEMENTATION

• We created a fun and easy-to-follow video tutorial, guiding her audience through the Carnival cat look step by step.
• The content highlighted PERFECT U’s bold pigments, long-lasting formulas, and precision tools, showing how they make achieving dramatic looks effortless.
• The video was shared across Instagram and TikTok, sparking engagement with makeup lovers looking for Carnival inspiration.

RESULTS

High Engagement – The tutorial received strong interaction, with followers excited to try the look themselves.
Boosted Brand Visibility – PERFECT U was positioned as the go-to brand for bold, creative makeup during Carnival.
User-Generated Content – Fans participated by recreating the cat look and tagging PERFECT U, extending the campaign’s reach organically.

By transforming makeup into a creative Carnival experience, PERFECT U made beauty fun, interactive, and accessible for everyone.

Ready to turn your products into must-haves through influencer storytelling? Let’s make it happen