SCOPE
HiPP, a leading brand in organic baby and toddler nutrition, wanted to highlight its organic oat range as a healthy, simple, and delicious breakfast solution for kids. The goal was to show how HiPP can become part of everyday family routines, especially during busy school mornings. Summercliff was tasked with creating an influencer activation that felt warm, authentic, and family-focused.
STRATEGY
We partnered with Klelia Yiasemidou, a lifestyle and parenting influencer, to showcase HiPP oats in a real family setting. The strategy was to frame HiPP as not just nutritious, but also fun and tasty—making it a natural choice for parents looking to start their children’s day the right way.
IMPLEMENTATION
Klelia shared a morning routine post, showing how she prepares pancakes with HiPP Organic oats and banana before school.
The content emphasized both the nutritional benefits (wholesome, organic, no added sugar) and the enjoyment factor (delicious, kid-approved).
The visuals reinforced HiPP as a family-friendly brand, tied to love, care, and daily rituals.
RESULTS
High Relatability – Parents connected with the back-to-school routine and breakfast preparation.
Product Awareness – Reinforced HiPP oats as a healthy, versatile ingredient.
Emotional Connection – Positioned HiPP as part of joyful family mornings.
Brand Strengthening – Enhanced HiPP’s image as the trusted partner for organic, wholesome nutrition.
By turning a simple school-day breakfast into a story of care and joy, HiPP and Klelia Yiasemidou showed parents that healthy routines can also be delicious ones.
