SCOPE
The Ministry of Agriculture, Rural Development and Environment launched e-κοφίνι, a digital price observatory for locally produced fruits and vegetables in Cyprus. The platform was created to support transparency in the market by regularly publishing average selling prices at both producer level and retail level.
Summercliff was tasked with creating a video that introduces e-κοφίνι to the public, clearly explaining its purpose and value, while strengthening trust between consumers, producers, and the wider agricultural ecosystem.
STRATEGY
Our strategy was built around clarity, relevance, and everyday usefulness. We positioned e-κοφίνι as a practical tool that helps people understand how prices of local produce evolve from the field to the point of sale.
The video focused on transparency as a shared benefit, showing how consistent price monitoring supports informed consumer choices while also protecting producers’ interests. The storytelling drew inspiration from Cypriot agriculture, local landscapes, and seasonal produce, reinforcing the connection between the land, the farmer, and the table.
IMPLEMENTATION
We produced a video that clearly demonstrates how e-κοφίνι operates and what it offers.
Visuals highlighted local farming activity, fresh fruits and vegetables, and retail environments across Cyprus.
Messaging explained that prices are collected twice weekly by the Department of Agriculture from recognised producer organisations and nationwide retail points.
The video directed audiences to the official e-κοφίνι platform, encouraging awareness and ongoing use.
The content was designed for digital channels, ensuring clarity, accessibility, and long-term relevance.
RESULTS
Stronger Public Awareness, audiences gained a clear understanding of e-κοφίνι and its role in the market.
Improved Price Transparency, the platform was positioned as a reliable reference point for local produce pricing.
Enhanced Trust Across the Supply Chain, the initiative reinforced fairer conditions for both producers and consumers.
Sustained Value Over Time, the video continues to support adoption and engagement with the e-κοφίνι platform.
By presenting price information in a clear and relatable way, e-κοφίνι strengthens transparency and confidence in Cyprus’ local produce.
Ready to turn public initiatives into stories people can connect with? Let’s do it.
