On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Summercliff was assigned to create a series of tutorial videos for their mobile app." The challenge was to make the instructional content engaging, intelligible, and enjoyable for users of varying tech-savviness.
Objectives:
Strategy: Summercliff's strategy involved infusing a sense of fun into the tutorial series while maintaining clarity. For the "How to Log In" video, the focus was on creating a playful yet intelligent visual narrative to guide users through the login process.
Implementation: Collaborating closely with Hellenic Bank's tech experts, Summercliff crafted a script that combined wit and simplicity. The video showcased the app's login features through animation and real-world scenarios, ensuring users could easily grasp the steps.
Results: The tutorial video on logging in not only educated users effectively but also set the tone for the entire series. The blend of fun and intelligence resonated well with the audience, resulting in increased user engagement and a smoother onboarding process for Hellenic Bank's mobile app.
In conclusion, Summercliff's approach turned a potentially mundane tutorial into an enjoyable learning experience, demonstrating the app's features with a touch of humor. The success of the "How to Log In" video set a strong foundation for subsequent tutorials, contributing to a more user-friendly Hellenic Bank mobile app.
