Strepsils, distributed by MSJ Group, collaborated with Summercliff to create a video ad emphasizing the versatility of their throat lozenges, not just during winter but throughout the year.
Summercliff's strategy for the Strepsils video ad aimed at portraying the product's versatility in a relatable context. The goal was to create an ad that not only communicated the year-round benefits of Strepsils but also captured the essence of enjoying ice cream moments.
Collaborating closely with Strepsils, distributed by MSJ Group, Summercliff crafted a script that brought the brand's mascot into a lively ice cream setting. The animated scenes showcased Mr T relishing various ice cream flavors, highlighting the importance of Strepsils for throat comfort amidst indulgent frozen treats.
The Strepsils video ad not only effectively communicated the product's year-round usefulness but also resonated with the audience. The animated mascot in the ice cream setting added a delightful touch, making the ad both relatable and memorable. The campaign contributed to increased awareness and consideration of Strepsils, positioning it as a go-to solution for throat comfort during moments of icy indulgence.
Summercliff's approach turned a seasonal product advertisement into a delightful visual experience, effectively highlighting Strepsils' relevance beyond the typical winter months. The success of the video ad contributed to heightened brand visibility and increased engagement.