Cameras are here

Case Study

Summercliff created a video campaign to clarify the purpose of traffic cameras in Nicosia for the Ministry of Justice & Public Order. The goal was to foster understanding, dispel misconceptions, and promote responsible driving.

Strategy

Summercliff's strategy centered on transparency and education. The video showcased camera locations on animated maps, simplifying the technical aspects for a broader audience.

Implementation

Summercliff developed a script complemented by visually engaging graphics. The video, featuring animation and real-world scenarios, was strategically distributed on official channels and social media.

The campaign successfully demystified camera purpose, generating positive feedback while contributing to a more informed and safety-conscious community.