HB Mobile App Spendometer

Hellenic Bank assigned Summercliff to create an entertaining tutorial video for their mobile app's "Spendomenter" feature. The challenge was to showcase real-time money tracking with cool graphs in a way that was not only informative but also fun, humorous, and intelligent.

OBJECTIVES

• Develop a series of tutorial videos for Hellenic Bank's mobile app, with a focus on the "Spendomenter" feature.
• Illustrate individual app features in a delightful, humorous, and intelligent manner.
• Elevate user experience by simplifying complex financial tracking processes.

STRATEGY

Summercliff's strategy for the "Spendomenter" video revolved around infusing wit and style into financial tutorials. The goal was to create a video that not only educated users on real-time money tracking but also entertained them with a touch of humor and intelligence.

IMPLEMENTATION

Collaborating closely with Hellenic Bank's financial experts, Summercliff crafted a script that combined humor, wit, and intelligence. The video showcased the "Spendomenter" feature through engaging scenarios, making financial tracking with cool graphs not just informative but also entertaining.

The tutorial video on "Spendomenter" not only made financial tracking enjoyable but also created a positive and memorable connection with the app. The blend of wit and intelligence resonated well with the audience, leading to a more enjoyable exploration of the Hellenic Bank mobile app.

In conclusion, Summercliff's approach turned financial tracking tutorials into an amusing experience, showcasing the app's features with a delightful touch. The success of the "Spendomenter" video further enhanced the user-friendly reputation of the Hellenic Bank mobile app, establishing a high standard for the entire tutorial series.