Hellenic Bank entrusted Summercliff with crafting a tutorial video for their mobile app's "Open Account" feature. The challenge was to make the account-opening process, specifically for deposit accounts, not just educational but also inject humor and intelligence, emphasizing the convenience of doing so from anywhere, anytime.
OBJECTIVE
STRATEGY
Summercliff's strategy for the "Open Account" video aimed to weave comedy seamlessly with intelligent insights. The objective was to create a video that not only simplified the account-opening process but also entertained users.
IMPLEMENTATION
Collaborating closely with Hellenic Bank's experts, Summercliff crafted a script that combined financial acumen with comedic elements. The video showcased the "Open Account" feature through humorous scenarios, emphasizing the user-friendly process of opening a deposit account comfortably from home, free from the hassles of queues.
The tutorial video on "Open Account" not only made the account-opening process entertaining but also left users with a positive and memorable experience. The blend of humor and intelligence resonated well with the audience, contributing to a more enjoyable exploration of the Hellenic Bank mobile app.
