HB Mobile App My Money

Hellenic Bank enlisted Summercliff to create an engaging tutorial video for their mobile app's "My Money" features, covering tasks like money transfers, card reporting, creating alerts, and checking balances. The challenge was to make this instructional content not only informative but also fun and humorous, ensuring users enjoyed the learning process.

OBJECTIVES

• Develop a series of tutorial videos for Hellenic Bank's mobile app, with a focus on "My Money."
• Illustrate individual app features in a fun, humorous, and intelligent manner.
• Enhance user experience by simplifying complex financial processes.

STRATEGY

Summercliff's strategy involved injecting humor into the tutorial series while maintaining a balance of intelligence. For the "My Money" video, the focus was on creating a lighthearted yet informative narrative that guided users through financial tasks seamlessly.

IMPLEMENTATION

Collaborating closely with Hellenic Bank's financial experts, Summercliff crafted a script that combined wit, humor, and intelligence. The video showcased the app's "My Money" features through relatable scenarios, making tasks like money transfers and card reporting both entertaining and educational.

The tutorial video on "My Money" not only educated users effectively but also created a positive and memorable association with the app. The blend of humor and intelligence resonated well with the audience, resulting in increased user engagement and a more enjoyable exploration of the Hellenic Bank mobile app.

In conclusion, Summercliff's approach transformed financial tutorials into a delightful experience, demonstrating the app's features with a touch of humor. The success of the "My Money" video reinforced the user-friendly reputation of the Hellenic Bank mobile app, setting a high standard for the entire tutorial series.