Due to a new law requirement, all companies registered in Cyprus needed to register their stakeholders in the Public Company Registry within a certain time frame. Failure to do so could result in the dissolution of the company. Therefore a campaign to create awareness among the public was created.
Create a 360 campaign that included a video, radio ad, OOH, Google ads, and print ad with a clear message, targeted at people who are business owners. The key point to emphasize was that there was a new mandatory regulation, that needed to be addressed by all company shareholders to support good ethics and transparent business practice.
We started by creating a custom illustration that demonstrated a company's shareholders, known and unknown. Our copy was fully descriptive to provide enough information on the service. Print ads, radio ads, GDN, and YouTube were employed.
We brought together our visuals and script, which, in their simplicity, created a very explanatory solution that got the message through to the public.