The campaign aimed to increase awareness about the work of WEEE Cyprus in a creative and fresh concept. A video was created featuring a fun incident while two women were watching TV.
Summercliff delivered a highly valuable production, that grabbed viewers' attention.
The concept was simple yet insighted the need to change one's electronic appliances. The need was followed by the action of taking the old electronic appliances for recycling, enter WEEE Cyprus.
As always, Summercliff employs creativity to approach any project, including this type of NGO.