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On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

This too shall pass.

Nurofen

Summercliff advertising agency
Pharmaceuticals

#PioDinatoi


Nurofen logo

Scope

With the pandemic affecting every aspect of our lives, we set out to deliver a message of hope and gratitute to the public, on behalf of our client.

Real people, pharmacists, were the focus of this TV Ad while in COVID lockdown. Nurofen, the well respected, anti-inflammation medicine which offers fast, lasting pain relief was supporting this ambitious, small film production.

 

Strategy

This in-house production was filmed on-site while post production was also done by our team. Local pharmacists addressed the audience directly in their own words, instilling hope, reminding them that this, too, shall pass, and that united we are stronger than any obstacle the pandemic throws at us.

 

Implementation

To complement this TV campaign, we created parallel social media and digital campaigns with various edits, dedicated to delivering the same message of hope and strength.

SPREAD

TV and Video Ads