On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
As Christmas 2018 was getting closer, Kleenex wanted to promote its festive packages, and share the news of softness enclosed in its Christmassy boxes. Summercliff stepped up, delivering a digital campaign filled with festive mood and creativity!
The purpose of the campaign was to popularize the Kleenex festive range through a competition for a Kleenex Winter Getaway, with a one-night stay at a 5* hotel as a gift. In the process of doing so, the element of softness, with a warm and cosy Christmassy feel was to be communicated.
To create a buzz around the Kleenex festive packs and to invite participation required a strong online presence and promotion of the competition. Therefore, the public was diverted to the competition landing page through various channels, where they could feel the Christmas mood, see the festive packs and participate in the competition.
Summercliff created the Kleenex competition, designed and implemented the landing page, and promoted it through a powerful Campaign on social media with videos, animated GIFs and Facebook content.
The Social accounts of Kleenex are being hosted on our own propriety platform www.berry.social, where all the magic happens!
