Every summer requires a Summer Bucket List; and this is something that we know well. Hence the return of the absolute summer competition for a second year in a row.

SCOPE

“Absolute” summer competition? We hear your question, and we say yes! Because… PARADOX! What’s more intriguing than throwing a campaign promoting lozenges for sore throat during summer? The knowledge that they are actually absolutely useful, and the urge to communicate this. Indeed, our summer everyday activities can lead to symptoms of sore throat, and hence Strepsils is an unusual at first sight, but necessary in reality, summer companion to all of us.

STRATEGY

Following the success of the previous years’ competition, Summercliff kept the Summer Bucket List concept and expanded on it creatively and playfully.

IMPLEMENTATION

A Facebook page, a landing page, a digital campaign with Google Banners, Video Ads, as well as Outdoor Banners and Radio Advertisement were involved in the promotion. All actions embraced the concept of a bucket list and promoted the image of an awesome, pain-free, summer for everyone.