SCOPE
Leroy Merlin wanted to highlight its Christmas product range in a way that felt playful, imaginative, and family-oriented. The goal was to show how preparing the home for the holidays can be a joyful experience, while encouraging audiences to visit Leroy Merlin stores for decorations and festive essentials. Summercliff was tasked with creating influencer content that would combine humor, storytelling, and seasonal inspiration.
STRATEGY
We partnered with Maria Papapakosta, whose expressive personality and creative storytelling made her ideal for a festive concept. The idea was to present Christmas shopping through a humorous fantasy, with Maria dressed as a bride imagining her future family life while walking through Leroy Merlin. The narrative allowed the brand to showcase products in a lighthearted and memorable way.
IMPLEMENTATION
Maria created a playful reel filmed inside Leroy Merlin, dressed as a bride.
As she browsed through Christmas decorations and home items, she imagined scenes with her future husband and their family preparing for the holidays.
The imagined scenarios brought warmth and humor, turning ordinary shopping moments into dreamlike family Christmas preparations.
The store environment and product range remained clearly visible, reinforcing Leroy Merlin as the place to find everything needed for the festive home.
RESULTS
High Entertainment Value – The creative concept captured attention and encouraged viewers to watch the reel through to the end.
Seasonal Inspiration – Showcased Leroy Merlin as a destination for Christmas home preparation.
Audience Engagement – The humorous fantasy element resonated strongly with viewers.
Brand Visibility – Reinforced Leroy Merlin’s role in helping families create memorable holiday moments.
By blending humor, imagination, and festive shopping, Leroy Merlin and Maria Papapakosta transformed a simple store visit into a Christmas story about home, family, and future dreams.
