SCOPE
Ortis wanted to highlight D-Toxis, its natural detox solution, by showing how it can become part of a structured wellness routine. The goal was to move beyond product awareness and instead educate audiences on usage phases while inspiring them to try detox as part of a healthy lifestyle. Summercliff was tasked with creating an influencer activation that blended personal storytelling with practical guidance.
STRATEGY
We partnered with Andria Lambrou, a lifestyle creator known for her authentic, relatable tone. Instead of a one-off promotional post, the campaign was designed as a 14-day storytelling journey across multiple Instagram Stories, with a final recap reel. This phased approach mirrored the D-Toxis program itself—keeping the content relatable, educational, and engaging.
IMPLEMENTATION
Story 1: Andria introduced D-Toxis, explained how to use it, and shared her expectations for the first week.
Stories 2 & 3: After one week, she updated followers on her progress and introduced Phase 2 (using D-Toxis both in the morning and before the main meal).
Story 4: She reflected on her 14-day experience, shared positive results, and announced her plan to continue for 20 more days for long-lasting benefits.
Final Reel: Summed up her detox journey in an authentic testimonial.
Call to Action: Every story included direct links to pharmacies across Cyprus and to evzeen.com for easy purchase.
RESULTS
High Engagement – The phased storytelling format kept followers engaged across multiple touchpoints.
Educational Impact – Made the detox process simple and approachable for first-time users.
Authenticity & Trust – Andria’s updates created relatability and credibility.
Conversion-Driven – The direct “Order Now” links guided followers to trial the product both online and in-store.
Wellness Positioning – Framed D-Toxis not as a quick fix, but as a seasonal ritual for feeling good year-round.
By turning detox instructions into a personal wellness story, Ortis and Andria Lambrou inspired audiences to embrace healthier routines in a natural and accessible way.
