SCOPE
With the new school year approaching, Ortis wanted to spotlight its Propex syrup as part of a balanced lifestyle for children’s immune protection. The aim was to show that keeping kids healthy involves a mix of nutrition, activity, rest, and the right support. Summercliff was tasked with creating influencer-led content that would feel warm, personal, and relatable to other parents.
STRATEGY
We collaborated with JoyDietCy (Chara Odysseos), a parenting creator who shares authentic family moments with her son, Nikos. By showing a typical Saturday at home, she naturally integrated Propex into her family’s lifestyle, positioning it as a trusted companion for the colder months and back-to-school season.
IMPLEMENTATION
- JoyDietCy produced a weekend routine video featuring playful moments, family bonding, and everyday habits with her son.
- The Ortis Propex syrup was placed naturally within the routine part of their healthy, protective habits for winter.
- Her caption highlighted why she trusts Propex syrup from Ortis for immune support, always with her doctor’s guidance, while reminding parents about balanced living: healthy food, regular play, and good sleep.
- The tone was warm, encouraging, and mom-to-mom conversational.
- The call to action directed parents to find Propex in pharmacies across Cyprus.
RESULTS
- Relatable Storytelling – Presented real-life parenting through a Saturday routine with her son.
- Trust Building – Emphasis on medical guidance and balanced habits gave credibility.
- Product Awareness – Reinforced Propex as an essential for immune protection during school season.
- Positive Engagement – Parents connected with the authenticity of the JoyDietCy channel and its family message.
By turning a simple Saturday routine into an immunity story, Ortis and JoyDietCy (Chara Odysseos) made Propex syrup feel like a natural part of parenting and children’s wellness.
