SCOPE
Sculpture wanted to highlight its fragrance as a blend of Mediterranean freshness and timeless elegance. The goal was to position it as a classic choice for men who value tradition and style that never fades. Summercliff was tasked with developing an influencer activation that communicated authenticity, refinement, and lasting appeal.
STRATEGY
We partnered with Mike Andreou, a creator known for his preference for classic fashion and enduring style. The campaign focused on connecting Sculpture with stability, tradition, and timelessness, appealing to audiences who seek a fragrance that never goes out of style.
IMPLEMENTATION
Mike created content around his search for a fragrance that matches his personal style, ultimately finding it in Sculpture.
The narrative emphasized the fragrance’s classic composition:
Top notes: Orange Blossom, Lemon, Bergamot, Mandarin
Heart notes: Jasmine, Lily, Geranium, Rose
Base notes: Tonka Bean, Amber, Cedar
Through both visuals and storytelling, Mike highlighted his preference for timeless choices over fast trends, positioning Sculpture as a natural extension of his identity.
RESULTS
Clear Positioning – Established Sculpture as a classic, timeless fragrance.
Audience Resonance – Mike’s personal style aligned naturally with the brand.
Engagement – The storytelling approach connected with audiences who value simplicity and elegance.
Brand Strengthening – Reinforced Sculpture as a reliable, enduring choice.
By blending personal storytelling with timeless values, Sculpture and Mike Andreou positioned the fragrance as the go to scent for men who choose style that lasts.
