SCOPE
To introduce the new BOSS Bottled fragrance, the brand created a special mocktail kit PR box, designed to elevate the unboxing experience and connect the scent with a lifestyle moment of luxury and style. The goal was to showcase the fragrance through creators who could translate the product into a visual, aesthetic driven story rather than a traditional review. Summercliff selected creators who could highlight both the design and sensory experience of the product.
STRATEGY
We partnered with Stelios Theodoulou, a creator known for his strong visual aesthetic and cinematic content style. His ability to transform simple moments into visually compelling stories made him the ideal choice to present the BOSS mocktail kit as a premium lifestyle experience.
IMPLEMENTATION
Stelios created an aesthetic unboxing reel, revealing the BOSS mocktail kit that included professional bar tools such as a shaker, jigger, and spoon. Inside the shaker, the BOSS Bottled fragrance was revealed, turning the unboxing into a surprising and memorable moment.
The content combined luxury product presentation with a lifestyle narrative, linking the fragrance to the energy of a sophisticated cocktail bar. Close up shots highlighted the black gradient bottle, gunmetal cap, and leather detailing, while the storytelling described the scent profile and overall vibe of the fragrance.
RESULTS
Premium Brand Perception – The cinematic aesthetic elevated the luxury feel of the BOSS fragrance.
High Visual Impact – The mocktail kit concept created a memorable unboxing moment.
Audience Engagement – Stelios’ aesthetic storytelling resonated strongly with viewers.
Lifestyle Positioning – Positioned BOSS Bottled as more than a fragrance, a complete lifestyle experience.
By combining design, scent, and a bar inspired unboxing moment, BOSS Bottled and Stelios Theodoulou transformed a simple product reveal into a stylish sensory experience.
