SCOPE
Sculpture wanted to spotlight Mykonos Eau de Parfum 100ml, a fragrance inspired by the sea breeze and dreamlike spirit of Mykonos. The goal was to position it as a scent for those searching for something beyond the ordinary, a fragrance that captures individuality and freedom. Summercliff was tasked with designing an influencer activation that would link this aspirational identity to personal storytelling.
STRATEGY
We partnered with Nikos Kaneti, a creator with a bold and authentic voice. His story of searching for the right fragrance provided the perfect foundation to frame Sculpture Mykonos as more than a perfume, a scent that expresses uniqueness. The strategy combined personal narrative, lifestyle aesthetics, and aspirational branding to capture attention.
IMPLEMENTATION
Nikos created a story driven video, narrating his search for a fragrance that truly reflects his personality.
The narrative revealed Sculpture Mykonos as the answer, highlighting its unique composition of bergamot, green lemon, black pepper, lavender, basil, and vetiver oil.
The visuals captured the essence of water, sea breeze, and Mykonos inspired freedom, reinforcing the concept of individuality and self expression.
RESULTS
High Relatability – The personal journey of finding the right scent resonated with audiences seeking individuality.
Clear Brand Positioning – Positioned Sculpture Mykonos as a fragrance that stands out.
Engagement & Curiosity – The storytelling approach captured attention and interest.
Conversion Potential – Inspired audiences to explore and experience the fragrance.
By turning a personal search into a discovery story, Sculpture Mykonos and Nikos Kaneti positioned the scent as a fragrance for those who choose to stand out and express themselves freely.
