SCOPE
As the new school year begins, Ortis wanted to promote its Propex syrup as a daily ally for children’s immune protection. The aim was to communicate that Propex works best when combined with healthy eating, active routines, and quality sleep—helping families adapt smoothly to new rhythms. Summercliff was tasked with designing influencer content that felt warm, positive, and mom-to-mom relatable.
STRATEGY
We partnered with Elena Theodorou, a parenting influencer who captures the reality of everyday family life with warmth and authenticity. The strategy was to present Propex as part of her morning routine with her daughter, showing how the product naturally fits into the family’s daily promise of health, energy, and love.
IMPLEMENTATION
- Elena created a morning routine video, showcasing joyful back-to-school moments and her family’s start to the day.
- The Ortis Propex syrup was featured naturally as part of their health ritual, positioned as the “natural shield” for immunity.
- Her caption reinforced the message: Propex supports immunity in combination with good nutrition, activities, and quality sleep.
- A call to action directed parents to find the product in pharmacies across Cyprus and online at evzeen.com, while reminding them to always follow medical guidance.
- The content’s tone remained friendly, encouraging, and optimistic, reflecting Elena’s natural voice.
RESULTS
- Relatable Storytelling – Captured the start of the school year in a warm, everyday setting.
- Product Awareness – Positioned Propex as a daily essential for children’s immunity.
- Trust & Credibility – Emphasis on doctor/pharmacist consultation reinforced responsible use.
- Audience Engagement – Parents connected with Elena’s morning routine and the positive family energy.
By turning a simple school morning into a story of wellness and care, Ortis and Elena Theodorou showcased Propex syrup as a natural partner in keeping children strong, healthy, and ready for each day.
