SCOPE
Perfect U wanted to spotlight Nikos Sculpture Mykonos Eau de Parfum 100ml, a fragrance inspired by the sea breeze and dreamlike spirit of Mykonos. The goal was to position it as a scent for those searching for something beyond the ordinary—a fragrance that captures individuality and freedom. Summercliff was tasked with designing an influencer activation that would link this aspirational identity to personal storytelling.
STRATEGY
We partnered with Nikos Kaneti, a creator with a bold, authentic voice. His story of searching for the right fragrance provided the perfect foundation to frame Sculpture Mykonos as more than a perfume—it’s a scent that expresses uniqueness. The strategy combined personal narrative, lifestyle aesthetics, and aspirational branding to capture attention.
IMPLEMENTATION
Nikos produced a story-driven video, narrating his search for a fragrance that truly reflects his personality.
The narrative revealed Sculpture Mykonos as the solution: a unique blend of bergamot, green lemon, black pepper, lavender, basil, and vetiver oil.
The visuals captured the essence of water, sea breeze, and Mykonos-inspired freedom, reinforcing the concept of individuality.
A call to action directed followers to discover and purchase the fragrance at Perfect U stores or online at perfectu.com.cy, with the direct product link included.
RESULTS
High Relatability – The personal journey of finding “the right scent” resonated with audiences seeking individuality.
Clear Brand Positioning – Sculpture Mykonos was framed as a fragrance that stands out, inspired by the island of dreams.
Engagement & Curiosity – Followers were intrigued by the storytelling and aspirational tone.
Sales Focused – Direct links drove traffic and encouraged purchases both in-store and online.
By turning a personal fragrance search into a discovery story, Sculpture Mykonos and Nikos Kaneti positioned the scent as the fragrance for those who dare to be different.
