SCOPE
Perfect U wanted to showcase Sculpture Air De Lune Extrême EDP 100ml, a unisex oriental fragrance designed to appeal to both men and women. The aim was to expand awareness of the Sculpture range beyond its classic scent, highlighting new variations and the versatility of unisex perfumes. Summercliff was tasked with creating a campaign that would feel authentic, lifestyle-driven, and couple-oriented.
STRATEGY
We partnered with Danae Theofilou and Panayiotis, whose genuine chemistry and relatable couple storytelling made them the ideal ambassadors. The creative approach was to present Air De Lune as a fresh alternative to the classic Sculpture, showing how both partners could embrace the same fragrance while discovering the wider Sculpture family.
IMPLEMENTATION
Danae and Panayiotis filmed a shopping experience at Perfect U in Metropolis Mall, exploring the full Sculpture fragrance collection.
The narrative played on their decision to move beyond the classic Sculpture that Panayiotis had long used, and try the unisex Air De Lune together.
Their playful discovery moment emphasized that Sculpture offers many more options than people might realize—including modern unisex scents.
Clear calls to action directed followers to try Sculpture Air De Lune and to explore the full Sculpture range, both in Perfect U stores and online at perfectu.com.cy.
RESULTS
Couple Relatability – The shared story of discovery resonated strongly with couples looking for fragrances they could both enjoy.
Expanded Awareness – Highlighted that Sculpture is more than a single classic scent, showcasing the breadth of the range.
Unisex Positioning – Successfully framed Air De Lune as a fragrance that works equally well for men and women.
Conversion Potential – The in-store shopping story and direct links inspired audiences to explore the Sculpture line further.
By turning a couple’s fragrance choice into a discovery journey, Nikos Sculpture Air De Lune Extrême, Danae Theofilou, and Panayiotis made unisex scents feel fresh, modern, and easy to love together.
