PAHIT ICE x Marianna Demetriou

SCOPE

PAHIT ICE, a local favorite known for its rich flavors and nostalgic charm, wanted to create a buzz-worthy moment that felt authentic, fun, and engaging. The goal? Celebrate the simple joy of ice cream while tapping into a younger, highly engaged audience through TikTok. Summercliff was tasked with crafting an influencer activation that would capture attention, spark conversation, and bring people through PAHIT ICE’s doors.

STRATEGY

We partnered with Marianna Demetriou and her daughter, two of the most beloved TikTok creators, to create a lighthearted and shareable content piece. Rather than a standard promotional video, we focused on a real, joyful experience—one that felt natural to Marianna’s personality and resonated with her followers.

IMPLEMENTATION

• Marianna and her daughter filmed a fun, playful TikTok video filled with laughter.
• The content played into trending TikTok sounds and challenges, making it highly engaging and shareable.
• The campaign encouraged user interaction.
• PAHIT ICE amplified the content across its own social channels, building momentum and keeping the conversation going.

RESULTS

Viral Engagement – The TikTok video saw high shares and comments.
More Visitors – PAHIT ICE locations welcomed an increase in foot traffic, with customers mentioning the campaign.
Stronger Brand Connection – The activation reinforced PAHIT ICE’s reputation as not just an ice cream shop, but a place for joyful moments.

By turning a simple ice cream visit into an experience worth sharing, PAHIT ICE stayed top-of-mind for both loyal customers and new fans alike.

Want to turn everyday moments into viral brand stories? Let’s make it happen. 🚀