SCOPE
Mega Electric wanted to highlight its Black Friday offers on televisions, encouraging consumers to upgrade their home entertainment systems during the promotional period. The goal was to communicate the value of the offers in a fun and memorable way, while driving traffic to Mega Electric stores. Summercliff was tasked with creating influencer content that combined humor, storytelling, and a strong retail message.
STRATEGY
We partnered with Louka Michael, the well known dentist, whose content is loved for its distinct humor and everyday relatability. Together with his assistant Eleni, the concept revolved around a lighthearted situation at the dental clinic, where their old television finally stopped working. The idea was simple, take the problem and turn it into a humorous reason to run to Mega Electric and take advantage of the Black Friday deals.
IMPLEMENTATION
Loukas and Eleni created a comedic reel starting inside the dental clinic, where their television had stopped working.
Realizing it was the perfect moment to upgrade, they rushed to Mega Electric to explore the Black Friday offers.
The video showcased the wide selection of televisions available, while maintaining Loukas’ signature humorous tone.
The content naturally highlighted the Black Friday deals, positioning Mega Electric as the go to destination for electronics during the promotion.
RESULTS
High Entertainment Value – The comedic storytelling captured attention and made the promotion memorable.
Brand Visibility – Mega Electric was clearly positioned as the place for Black Friday tech deals.
Audience Engagement – Loukas’ humor and familiar clinic setting resonated strongly with followers.
Retail Impact – The activation encouraged audiences to visit Mega Electric and explore the Black Friday offers.
By turning a broken clinic TV into a funny story, Mega Electric, Louka Michael and Eleni transformed a simple promotion into an entertaining moment that connected with audiences while driving attention to the brand’s Black Friday deals.
