SCOPE
Perfect U wanted to spotlight Nikos Sculpture Homme, a fragrance inspired by the essence of the Greek islands. The goal was to create an aspirational lifestyle campaign that positioned the scent as fresh, modern, and transportive—appealing to men seeking confidence and vitality. Summercliff was tasked with shaping an influencer activation that brought the fragrance’s island energy to life.
STRATEGY
We partnered with Alexandros Georgiou, a creator whose aesthetic reflects modern masculinity and Mediterranean charm. The strategy focused on storytelling through atmosphere: linking Sculpture Homme’s freshness to the sea breeze, island escapes, and the feeling of freedom. By rooting the message in lifestyle and emotion, we ensured the fragrance was presented as an experience, not just a product.
IMPLEMENTATION
Alexandros created captivating content highlighting Nikos Sculpture Homme as a daily escape, blending visuals of freshness and vitality with the fragrance.
The caption reinforced the brand narrative: “Escape to the essence of the Greek islands… a scent that brings the island’s magic to life.”
A clear call to action directed audiences to discover Sculpture Homme at Perfect U stores and online at perfectu.com.cy.
Hashtags (#SculptureHomme #NewEra #PerfectU) extended reach and connected the campaign to a wider lifestyle conversation.
RESULTS
Aspirational Appeal – The island-inspired storytelling positioned Sculpture Homme as more than fragrance—it became a lifestyle statement.
Brand Visibility – Placement across Alexandros’ platform drove awareness and reinforced Perfect U’s authority in premium fragrances.
Consumer Engagement – The emotional connection sparked audience curiosity to try the scent themselves.
Sales Conversion – Direct links to Perfect U’s website streamlined the path to purchase.
By turning a fragrance launch into a sensory escape, Sculpture Homme and Alexandros Georgiou captured the spirit of the islands—fresh, free, and unforgettable
