WEEE Cyprus x Andreas Haris

Old Appliances? We’ve Got It Covered!

SCOPE

WEEE Cyprus, the national organization for electronic waste recycling, wanted to raise awareness about their free pickup service for old electric appliances. The goal? Educate the public on the importance of responsible disposal while making the message fun, engaging, and shareable. Summercliff was brought in to design an influencer activation that turned recycling into entertainment.

STRATEGY

To break through the noise, we partnered with Andreas Haris, a popular influencer known for his comedic sketches and relatable content. Instead of a straightforward educational post, we crafted a humorous storytelling approach—one that would grab attention while effortlessly communicating WEEE Cyprus’s service.

IMPLEMENTATION

• Andreas in collaboration with Summercliff created a hilarious video sketch, playing out a scenario where he struggles to get rid of an old appliance—until WEEE Cyprus steps in as the ultimate solution.
• The video highlighted the ease and convenience of WEEE Cyprus’s free pickup service, showing that recycling doesn’t have to be a hassle.
• The activation was amplified through SoMe
• WEEE Cyprus further engaged the audience with polls, Q&As, and myth-busting posts about electronic waste recycling.

RESULTS

Viral Engagement – The humorous approach led to strong shares, comments, and discussions about recycling.
Service Awareness Boost – More people became aware of WEEE Cyprus’s pickup service and how easy it is to use.
Positive Brand Perception – Recycling was repositioned as simple, hassle-free, and even fun!

By turning an environmental message into a comedic moment, WEEE Cyprus made sustainability more relatable and accessible to everyone.

Want to make your brand’s message impossible to ignore? Let’s talk. 🚀